Designer(s) du design - Chanel Camélia

In 1997, a major Parisian communications agency asked the Ici la Lune trio to participate in a call for tenders for the creation of Chanel's Camélia website.

After winning the competition, we conceived and produced an interactive story composed of hypnotic sequences featuring the Brand's icons against a background of electronic music and opera. 

Validated by Karl Lagerfeld, the web application becomes one of the most experimental commissioned projects on this nascent internet. This project laid the foundations for the agency and allowed it to sign other projects in the world of luxury, notably for Dior and then later, Moët & Chandon.

Made under Director and exported in Shockwave, the Camélia web application for Chanel is certainly one of the first outstanding communications in the world of luxury on the internet.