1997

Meetings with the professional world

It was a pivotal year when our interactive experiences left the school to meet the professional world of communication, which was being turned upside down by the arrival of the Internet.

1997 it is 3 important events:

  • The Milia 97
  • The meetings of Lure
  • Chanel

Milia 97

In 1997, the Millia was one of the rare international fairs dedicated to new technologies and took place at the Palais des festivals in Cannes.

Selected at the young creators' stand, we presented our multiple interactive projects and met journalists and professionals, which led to many opportunities, including the publication a few months later of projects in the Japanese cd-rom Gasbook and some international magazines.

Milia 97’

Les rencontres de Lure

Since 1952, in the village of Lurs, typographers, publishers, graphic designers and other enthusiasts of letters, signs and exchanges have been meeting.

Here the Moon was invited to present his projects to a group of typographers and graphic designers including David Carson.

Ici la Lune at Les Rencontres internationales de Lure

Chanel

Contacted by Euro RSCG (now Havas Worldwide) to compete for a tender for a Chanel event site, we proposed an original digital vision. This was the agency's first project, just created.

Working for Chanel is a huge challenge and we imagine the world of Camellia with an experimental narrative vision and a new interactivity. Composed of mini-experiences featuring flowers with the writings of Coco Chanel, a Japanese inspiration or a small opera, the web app is a real creative UFO that breaks with all the codes of the time.

Camelia web App for Chanel

Our first website

1997 is also the launching of our first web site realized in html and which presents our news and our student projects (Cosmix boy, Le méridien, Typoscope and Rythmix).

icilalune.com in 1997